Privacy Policy

Designer Drawer is operated by StarAI Private Ltd, India ("we", "us"). This policy explains what personal data we collect when you use the Designer Drawer website, app and messaging assistants (together, the "Service"), why we collect it, who we share it with, how long we keep it, and the choices you have. It is written to meet the Digital Personal Data Protection Act, 2023 (DPDP Act).

1. What we collect

Account details. Your mobile number, used to sign you in with a one-time code sent over WhatsApp or SMS. A display name if you give one. If you sign in with Apple, the identifier Apple gives us and, if you share it, your name and email.

Waitlist. Your email address if you join the early-access waitlist, and, on the concierge page, the city and approximate wardrobe size you choose to tell us.

Your wardrobe. The photographs you send us, the clean product images we generate from them, and the details we read from them or you add: garment type, fabric, colour, occasion, brand or designer, who wears it, where it is kept, notes, and the links between items of one outfit.

Messages. What you send to the Designer Drawer assistant on WhatsApp or Slack, and what it replies, so it can answer questions about your wardrobe.

Sharing. Which items you have shared by link, when, and when you stopped sharing.

Technical data. When you use the Service we receive your IP address, device and browser type, the pages you open, and error reports if something goes wrong. The public marketing pages use Google Analytics; the signed-in wardrobe does not.

Concierge. If you book concierge cataloguing, the photographs our team takes of your clothes in your home and the details they record, which are added to your wardrobe exactly as if you had sent them yourself.

2. Why we use it

• To run the Service: sign you in, store your wardrobe, generate clean images and read garment details, answer your questions, and show you what you own.
• To let you share single items with people you choose.
• To contact you about early access, changes to the Service and, if you asked for it, concierge scheduling.
• To keep the Service secure, prevent abuse, and fix errors.
• To understand how the public website is used, in aggregate.

We process your data on the basis of your consent, given when you sign up, send a photograph or message the assistant, and for the limited purposes the DPDP Act allows without consent, such as security and legal compliance. You can withdraw consent at any time by deleting your account (section 7).

3. How your photographs are handled

Each photograph you send is stored privately and is visible only to you, to anyone you share that specific item with, and to our team when needed to run the Service. To generate a clean product image and read the garment details, the photograph is sent to the AI providers listed in section 4. We do not use your photographs to train AI models, and our providers are contractually prevented from doing so under the terms we use them on. Your wardrobe is never public, searchable by others, or part of any feed.

4. Who we share it with

We share personal data only with providers that help us run the Service, under contracts that limit what they may do with it:

We do not sell personal data and we do not share it with advertisers. We will disclose data if the law requires it or to protect the rights and safety of users and the public.

Transfers outside India. Your data is stored and processed outside India by the providers above. We only use providers that commit to appropriate security and confidentiality.

5. How long we keep it

We may keep a minimal record longer where the law requires it, for example to resolve a dispute.

6. Cookies

The signed-in app uses cookies that keep you signed in and let your browser load your own photographs; they are essential and carry no advertising. The public marketing pages set Google Analytics cookies to measure visits. You can clear cookies in your browser at any time; doing so signs you out.

7. Your rights and choices

Under the DPDP Act you may ask us to tell you what personal data we hold about you, correct or update it, erase it, or nominate someone to exercise these rights for you. You can edit any wardrobe detail yourself in the app, stop any share link at any time, and withdraw consent entirely by asking us to delete your account.

Account deletion is handled on request today. Email hello@designerdrawer.com from the number or address on your account, and we will confirm and delete your account, photographs and wardrobe within 30 days, apart from any record we must keep by law. A self-service deletion option will be added to the app.

8. Children

The Service is for people aged 18 and over. We do not knowingly collect data from anyone younger; if you believe we have, contact us and we will delete it.

9. Security

Your wardrobe is private by default. Photographs are stored in a private bucket and served only through time-limited, access-controlled links. Sign-in uses one-time codes and bot protection. Our team's access is limited to what is needed to run the Service and the concierge, and it is logged. No system is perfectly secure; if we learn of a breach that affects you, we will tell you and the Data Protection Board of India as the law requires.

10. Grievance Officer

If you have a question, a request under section 7, or a complaint about how your data is handled, write to:

Grievance Officer, StarAI Private Ltd
hello@designerdrawer.com

We acknowledge every request within 7 days and aim to resolve it within 30 days. If you are not satisfied with our response, you may approach the Data Protection Board of India.

11. Changes

We will post any change to this policy on this page with a new "Last updated" date, and tell signed-in users about material changes before they take effect.